Who we are

Meryem Benomar, founder and CEO

At the heart of the brand is both a personal story and a more universal quest to address a gap in the haircare market for natural yet sophisticated products for hair. As a woman of color, French Moroccan founder and CEO, Meryem Benomar wants to create a bridge between cultures, combining the French beauty sector’s expertise and natural ingredients such as the new star, prickly pear oil from the Moroccan desert, which bring extra care and hydration to revitalize all dry hair types.

Shaeri, the brand

Shaeri is a young French cosmetic brand created in 2018 by a team passionate about hair, cosmetics and the Mediterranean. We believe in multiculturalism, inclusion but also in innovation aimed at the eco-responsibility of the brands of tomorrow. Our magic ingredient? The prickly pear known and recognized for its antioxidant properties due to the presence of vitamin E, but also for its increased importance in the context of global warming. All the products are obviously more than 95% natural, vegan and made in France.